RedPeak Corporate Rebrand
Web Design & Marketing Collateral
RedPeak is a staple in Denver’s multifamily housing community, owning over 40 apartment buildings across the metro area. With a mission to offer communities and services as unique as each resident, their corporate team was interested in a rebrand that encapsulated what other corporate brands don’t; a human and playful point of view.
Our goal in the rebrand, website and subsequent collateral was to develop a high-spirited style that could only be attributed to RedPeak and their motto, “keep work fun”.
Corporate Website
During this project, I used the new brand style to inform the entire corporate website redesign including the full User Interface and some User Experience. This included a standard corporate website plus a customizable microsite for each RedPeak property. It was crucial to develop a component based system used throughout all pages to simplify development, show design consistency and ease onboarding for the client. This corporate site and all of RedPeak's property sites are optimized for mobile and tablet devices.
Marketing Collateral
In addition to needing a website, RedPeak needed fresh marketing collateral to go along with their brand new look. Our goal with all of these projects was to reintroduce RedPeak, appeal to a young, fresh audience and get people talking. Below you’ll see business cards and Welcome Kit swag, all of which I created for our client. Each item speaks to the brand’s exciting new aesthetic and bold attitude.
