I am a multidisciplinary designer specializing in brand identity and learning experience design within the boutique fitness industry. I’ve led creative strategy for over 180 locations of the world’s largest indoor cycling brand, where I honed my brand management skills by building out assets that empowered franchise partners to localize a global brand. Moreover, I spearheaded a comprehensive rebrand, including conception of new visual identity, brand guidelines and marketing assets that reconnected the brand legacy and mission to today’s competitive fitness landscape.

In my current role as an E-Learning Graphic Designer, I extend my past roles into the digital learning space. I’m part of a team that is developing an online platform that hosts custom learning experiences for a suite of franchised fitness brands. Our mission is to harness learner engagement, improve knowledge retention and increase a studio’s financial success via our training tools. I translate complex concepts into intuitive visuals and design systems that guide learners from beginning to end of each training material. My work bridges graphic design with education models to ensure a tailored and purpose driven learning experience.