The Gin Mill

Logo & Brand Development

The Gin Mill, located in Arlington, Texas is a brand new apartment building designed to fit the contemporary farmhouse style. One of the ideas behind the actual architecture of the apartment’s clubhouse was to design it as if it were “three barns found in a field”. I took this inspiration to be the DNA of the property and leaned into that vision while working on the logo. I ended up using three simple barn outlines connecting into one. It’s clean and perfectly encompasses the blueprint of the The Gin Mill. The minimal nature of the interior design and logo made weaving organic, natural tones into the branding effortless.