Outlook West Mesa

Brand Development

Situated in the heart of Colorado Springs, Outlook West Mesa desired a brand that encapsulated the natural beauty of their location. What I delivered puts nature on display and conveys a softer, warmer apartment living experience. The client did not yet have a logo, so instead of going without, I ensured my concept used logo badges to deliver a fully formed brand. Another element that made this project especially custom is the use of the botanical illustrations; all of the plants shown are native to Colorado Springs.